Kaley DeBoer

I believe that everyone will always associate Dunkin Donuts with the product of doughnuts, even if it is spelt wrong, regardless of whether ...

This week, chapter 22 focuses on social media, specifically in the area of marketing. Social media is clearly a newer aspect of advertising,...

This Kate Upton advertisement for Gillette has really got me conflicted on how I feel about the impact of it. Part of me feels as though a m...

This week chapter 9 focuses on the Marketing Research Process. The text refers to marketing research as the process of planning, collecting,...

I do think branding can both be effective as well as ineffective for a company for many different reason.  Branding can be effective beca...

This week I was watching television with my roommates when we came across a commercial that I thought was relatively humorous, take a look. ...

There are a lot of products I could think of that have an elastic demand, but there are also some products that I could think of that have i...