Response to Tammy Chou

I believe that the most popular products, or even sometimes the most successful products are additions to existing product lines, or improvements or revisions of existing products. I feel as those these two are the more popular and have the highest potential for success because they are not brand new, they are instead related products to another product.

This means that the success and or failure of a products has already been determined; it has been put on the market for sale and it can be evaluated. Once a product had already been exposed and evaluated, it can be much easier to move on in expanding a product on fixing a product that may have had some imperfections. Thus, improving a product and overall importing profits.

Also, new lines can come out of already existing products, specializing products for each individual.

I think that changing a design for a products can be very beneficial in selling the products, because no only would you be selling a product, but you're selling it for a specific individual. By slightingly altering a design of a products because the line is different, shows that the product has adjusted to fit the needs of it's consumers.In turn making it more appealing for customers.

New Products

In chapter for this week, they discuss the importance of something referred to as a 'new product'. A 'new product' is defined as a product new to the world, the market, the producer, the seller, or some combination of these. In other words, a new product is not necessarily a brand new product concept, but can simply be an already well-known product that a new company has decided to sell for the first time.

No obviously not every single 'new product' is guaranteed to either fail or succeed, however, it is clear that all marketers have a different approach when it comes to a new product. Some like to slowly introduce the product, such as initiating samples here and there, or doing a lot more free trials. Maybe even adding a new product into an old product to promote it, making it eventually successful on it's own one day. While on the other hand, some marketers have been known for just dropping everything and completely devoting their product line to this new idea, leading them so sometimes fail because the product may have inevitable been a failure.

When it comes to introducing a 'new product' into the market place, what is the best way to expose it, with hopes of it being successful? Will it be more successful introduces slowly, or have a greater impact if it is the main idea of a company, or could there be a middle line of how to properly introduce a product so it does not inevitable fluke?