-Brand Competitor: Dodge Ram
-Product Competitor: Toyota
-Generic Competitor: A smart car
-Total Budget Competitor: A used truck
Every product had a range of competitors like the Ford F-150 does, another example that has various competitors would be Maxwell coffee:
-Brand Competitor: Folgers coffee
-Product Competitor: Lipton Tea
-Generic Competitor: Lemonade
-Total Budget Competitor: Cheapest drink
When it comes to global competition, I feel as though every product is affected in some way, shape, or form. However, some products are more impacted than others. For instance a product that is provided from a different countries resources may be impacted more, such as the price of oil varying. On the other hand, soda companies that are based in the United States might not be affected as much. Though, when it comes to stocks that are impacted world wide, everything will be effected.
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