Global Marketing

Chapter five discusses global marketing; what it is, why we have it, how it exists, who participates, as well as it's benefits and costs.

According to our text, global marketing is defined as marketing that targets markers throughout the world (pg. 63). In other words, when a product or service is targeted to a larger market in which it involves going international and expanding a companies overall target market.

When a company is to partake in global marketing, it is said to have something referred to as a global vision. A global vision is defined as recognizing and reacting to international marketing opportunities, using effective global marketing strategies, and being aware of threats from foreign competitors in all markets (pg. 63). 

In a perfect world it would appear that if a business is partaking in global marketing, then it would hope to have a positive global vision. This being so that a company completely understand the circumstances of becoming a part of the global market, and can be the most successful it can be. However, if this is the case, that wouldn't all global businesses be successful, yet it does not seem that simple.

If a business is partaking in a global vision of understanding it's market as well as it's foreign competitors properly, then do you believe it is more likely to succeed? Or is it that the global visions is nothing more than a sheer precaution companies are recommended to take?