Response to Katie O'Hurley

That was a really good commercial Katie talked about! Another commercial that I believe is beneficial was the Sears commercial introduced this past winter time. It makes you think the commercial is for a new movie coming out, so if you are a girl like me who enjoys movies, you are immediately drawn in. Once the audience is captured, they are struck with quite a surprise and brought back to the world of commercialism:

Do you agree this commercial is beneficial for the product it is promoting, or is it stretching too far away from it's original product usage?

Channels of Distribution

In chapter 13 this week, it focuses on the discussion of marketing channels; who is involved in them, the different types of channels, why a channel of distribution is important, and alternatives channels of distribution.

The chapter focuses on the four main different channels of distribution: the direct channel, the retailer channel, the wholesaler channel, and the agent/broker channel. Each of these channels of distribution work the following ways.

Direct Channel

Producer-------------------------------------------------------------------------------------------Consumer

Retailer Channel

Producer----------------------------------------------------------------------Retailers--------Consumer

Wholesaler Channel

Producer---------------------------------------Wholesalers-------------Retailers-------Consumers

Agent/Broker Channel

Producer----------Agents/Brokers--------Wholesalers------------Retailers-------Consumers

Each of these channels of distribution are clearly different, and cary depending on what product or service, or rather what company, they are working with or a part of. However, do you feel one channel of distribution could be more beneficial to a company, or do you feel it will always vary depending on the company, product, or service?