Response to Jade Brulotte

This Kate Upton advertisement for Gillette has really got me conflicted on how I feel about the impact of it. Part of me feels as though a man would clearly be attracted tot he advertisement since there is a very attractive and famous woman in the picture. Also, it is clearly a Gillette advertisement so they were clear in getting the products name across in the advertisements.

What I do question is what the exact point of the advertisement entails. It is confusing because I am not sure what exactly she is thinking andI do not have the app on my phone to look at what it is. Also is a man does not have a smart phone that have the app which will read this advertisement, then they will never know.

But again, if they do not know what they advertisement filly consists of, then it will keep them guessing about what it is, possibly leading them to become so concerned they take the timer to go further into the advertisement.

The Marketing Research Process

This week chapter 9 focuses on the Marketing Research Process. The text refers to marketing research as the process of planning, collecting, and analyzing data relevant to a marketing decision (pg. 148).

The Marketing Research Process includes the following steps:

1. Identify and formulate the problem/opportunity
2. Plan the research design and gather secondary data
3. Specify the sampling procedures
4. Collect primary data
5. Analyze the data
6. Prepare and present the report
7. Follow up

All of these steps are important to the marketing research process and clearly needs to be done in a certain order for them or work properly. I believe the most important part of the research process however is the step 7 of the "follow up". This is because without the follow up, the company would not understand what any of the data collected means, or how it can impact the future of the company. Is there a certain part of the research process you believe is more important than the other, or should have more time invested in, or sold it all be treated equally?