Response to Melissa Moriwaki

I loved those April Fool's Ad's Melissa posted, I thought they were both clever as well as humorous. I think it can be hard to determine whether or not these type of advertisements are actually beneficial to a product or service, or not.

When I initially think of it I would like to say that these commercials do not seem to be too beneficial considering they not not really specify on what the actual product they are trying to sell does. The advertisements do not properly focus on the uses and benefits of the product or service being promoted. 

On the other hand however I would say that yes, it can also be a very beneficial way of advertising a product or service too. The commercials are interesting therefore they immediately draw in the attention of potential consumers. Also the commercials are different and unlike normal product commercials on television, thus casing it to stand out in the consumers mind.

I think overall this is a very positive way for a company to promote it's products or services because it is different. It is not as if they are performing these advertisements all the time like this, it is just a seasonal or temporary ad. 

I know there are still advertisements that I think of today where a product or service being promoted in an advertisements was barely present in the actual add, however I can still tall you what happened in that exact commercial, as well as what the commercial was for. Can you think of any advertisements like this, where the idea of the advertisement was so far fetch from the actual product, you could not help but never forget about it?

Chain Integration

This week, chapter 14 continues to focus on the supply chain within a business. The chapter goes on to focus on specific types of integration a business can be involved in; the chapter speaks of six:

1. Relationship Integration: the ability of two or more companies to develop social connections that serve to guide their interactions when working together.
2. Measurement Integration: the idea that performance assessments should be transparent and measurable across the borders of different business units and firms.
3. Technology and Planning Integration: the creating and maintenance of information technology systems that connect managers across and through the firms int he supply chain.
4. Material and Service Supplier Integration: requires firms to link seamlessly to those outsiders that provide goods and serves to them so that they can streamline work processes and thereby provide smooth, high quality customer service.
5. Internal Operations Integration: the result if capabilities development toward the goal of linking internally performed work into a seamless process that stretches across departmental and/or functional boundaries with the goal of satisfying customer requirements.
6. Customer Integration: a competency that enables firms to offer long-lasting, distinctive, value-ass]dded offerings to those customers who represent the greatest value to the firm or supply chain.

Out of all six of the business integrations a company can partake in, do you think there is one they should require more focus, or should they all be treated equally? Would you focus on one over the other as a business executive, why or why not?