Response to Melissa Moriwaki

I believe that everyone will always associate Dunkin Donuts with the product of doughnuts, even if it is spelt wrong, regardless of whether or not they aim their advertisements towards the doughnuts.

I believe that some of the products Dunkin Donuts tries to advertise and sell may impact their consumers. For example, I know I would never try the tuna fish on a  croissant from Dunkin Donuts but I'll have a coffee, tea, bagel, doughnut or muffin form their anytime. 

I believe it is part of the brand loyalty, but it can only go so far. If consumers are loyal to Dunkin Donuts, they will continues to go their regardless of their new products, as long as they keep the original. 

I also agree that focusing the majority of their advertisement on their drinks is much more important since I mostly associate them with their coffee drinks. After all, American Run's on Dunkin, so I believe it is important for them to keep the image of caffeinated beverages up in hopes of keeping their current consumers and hopefully attracting more.

Social Media

This week, chapter 22 focuses on social media, specifically in the area of marketing. Social media is clearly a newer aspect of advertising, and a new form of networking for consumers. The first I remember of an advertisement on the internet was on a gaming website I'm sure, but the first time I recall and advertisement on a social media site was probably in eighth grade when there were advertisements were on MySpace.

Now social media has increased drastically with the development of Facebook, twitter, linked-in, and so much more. Some advertisements are serious while others can be more silly. Some move and some are just words. Now on Facebook they can even target ads based on your interests when you type them in. What I question is how beneficial social media advertising can be. I understand that advertisement are advertisements on a website and that seems to be reasonable. 

But what about when companies and businesses create their own Facebook pages to "like" and some have even gone as fas a creating twitter accounts for literally anything you an think of. So what I question is whether or not having a twitter account or a Facebook page for a company is actually beneficial? Do you believe social media marketing is beneficial, or do you think it hasn't quite reached it's maturity enough to be successful?