Response to Melissa Moriwaki

I believe that everyone will always associate Dunkin Donuts with the product of doughnuts, even if it is spelt wrong, regardless of whether or not they aim their advertisements towards the doughnuts.

I believe that some of the products Dunkin Donuts tries to advertise and sell may impact their consumers. For example, I know I would never try the tuna fish on a  croissant from Dunkin Donuts but I'll have a coffee, tea, bagel, doughnut or muffin form their anytime. 

I believe it is part of the brand loyalty, but it can only go so far. If consumers are loyal to Dunkin Donuts, they will continues to go their regardless of their new products, as long as they keep the original. 

I also agree that focusing the majority of their advertisement on their drinks is much more important since I mostly associate them with their coffee drinks. After all, American Run's on Dunkin, so I believe it is important for them to keep the image of caffeinated beverages up in hopes of keeping their current consumers and hopefully attracting more.

Social Media

This week, chapter 22 focuses on social media, specifically in the area of marketing. Social media is clearly a newer aspect of advertising, and a new form of networking for consumers. The first I remember of an advertisement on the internet was on a gaming website I'm sure, but the first time I recall and advertisement on a social media site was probably in eighth grade when there were advertisements were on MySpace.

Now social media has increased drastically with the development of Facebook, twitter, linked-in, and so much more. Some advertisements are serious while others can be more silly. Some move and some are just words. Now on Facebook they can even target ads based on your interests when you type them in. What I question is how beneficial social media advertising can be. I understand that advertisement are advertisements on a website and that seems to be reasonable. 

But what about when companies and businesses create their own Facebook pages to "like" and some have even gone as fas a creating twitter accounts for literally anything you an think of. So what I question is whether or not having a twitter account or a Facebook page for a company is actually beneficial? Do you believe social media marketing is beneficial, or do you think it hasn't quite reached it's maturity enough to be successful?

Response to Jade Brulotte

This Kate Upton advertisement for Gillette has really got me conflicted on how I feel about the impact of it. Part of me feels as though a man would clearly be attracted tot he advertisement since there is a very attractive and famous woman in the picture. Also, it is clearly a Gillette advertisement so they were clear in getting the products name across in the advertisements.

What I do question is what the exact point of the advertisement entails. It is confusing because I am not sure what exactly she is thinking andI do not have the app on my phone to look at what it is. Also is a man does not have a smart phone that have the app which will read this advertisement, then they will never know.

But again, if they do not know what they advertisement filly consists of, then it will keep them guessing about what it is, possibly leading them to become so concerned they take the timer to go further into the advertisement.

The Marketing Research Process

This week chapter 9 focuses on the Marketing Research Process. The text refers to marketing research as the process of planning, collecting, and analyzing data relevant to a marketing decision (pg. 148).

The Marketing Research Process includes the following steps:

1. Identify and formulate the problem/opportunity
2. Plan the research design and gather secondary data
3. Specify the sampling procedures
4. Collect primary data
5. Analyze the data
6. Prepare and present the report
7. Follow up

All of these steps are important to the marketing research process and clearly needs to be done in a certain order for them or work properly. I believe the most important part of the research process however is the step 7 of the "follow up". This is because without the follow up, the company would not understand what any of the data collected means, or how it can impact the future of the company. Is there a certain part of the research process you believe is more important than the other, or should have more time invested in, or sold it all be treated equally?

Response to Joe Littlewood

I do think branding can both be effective as well as ineffective for a company for many different reason. 


Branding can be effective because:

• It creates familiarity with customers
• It makes a company seem more powerful
• Gives a company status
• Gets a company to be more well known
• Creates a trust and reliability for customers

On the other hand..

Branding can be ineffective:

• Can give a bad image to a company
• Can call for a higher price
• Can associate product with negativity if products are faulty

Overall, I think branding is important to a company because it helps create an image for a company which is what they want. Companies want to be known and in the mind of consumers, but with branding comes great responsibility, therefore a company must understand the consequences to be suffered if just one of their products lines is faulty. This can then be construed that all of the products from that company are bad.

Commercial Advertising

This week I was watching television with my roommates when we came across a commercial that I thought was relatively humorous, take a look.

I remember growing up with The Pillsbury Dough Boy commercials and him being notorious for that laugh when his stomach is tickled; I found it absolutely adorable back then, and I still find it equally as adorable.

However, what I question is how beneficial this advertisement is for what is is selling. Because believe it or not, it's actually selling car insurance, not dough. GIECO has a lot of commercials like this one with various characters and clips, and then goes on to finish up the commercial with their name.

Do you think the cleverness of this commercial is a beneficial way for a company to advertise, or do you think the commercial puts too much emphasize on the other product over the one it is actually trying to promote?

Response to Katie Longchamp

There are a lot of products I could think of that have an elastic demand, but there are also some products that I could think of that have in inelastic demand, as in no matter how the prices are changed, they will still be a necessity. A few  could include things such as:

• Gasoline
• Medicines
• Baby diapers
• Feminine Products

I am not sure if I believe the consumers has an impact on the price of products and services that have an inelastic demand. I would like to say all consumers have some sort of impact on the pricing of goods and services, because if something is prices far too high I would assume they are most likely to ignore it. However, if a product is an absolute necessity, especially fi there are no substitutes for it, then I feel a company can charge whatever they would like for their product or service knowing the customer is going to purchase it regardless.