Response to Joe Littlewood

I do think branding can both be effective as well as ineffective for a company for many different reason. 


Branding can be effective because:

• It creates familiarity with customers
• It makes a company seem more powerful
• Gives a company status
• Gets a company to be more well known
• Creates a trust and reliability for customers

On the other hand..

Branding can be ineffective:

• Can give a bad image to a company
• Can call for a higher price
• Can associate product with negativity if products are faulty

Overall, I think branding is important to a company because it helps create an image for a company which is what they want. Companies want to be known and in the mind of consumers, but with branding comes great responsibility, therefore a company must understand the consequences to be suffered if just one of their products lines is faulty. This can then be construed that all of the products from that company are bad.

Commercial Advertising

This week I was watching television with my roommates when we came across a commercial that I thought was relatively humorous, take a look.

I remember growing up with The Pillsbury Dough Boy commercials and him being notorious for that laugh when his stomach is tickled; I found it absolutely adorable back then, and I still find it equally as adorable.

However, what I question is how beneficial this advertisement is for what is is selling. Because believe it or not, it's actually selling car insurance, not dough. GIECO has a lot of commercials like this one with various characters and clips, and then goes on to finish up the commercial with their name.

Do you think the cleverness of this commercial is a beneficial way for a company to advertise, or do you think the commercial puts too much emphasize on the other product over the one it is actually trying to promote?