Like Katie said, a customer's perception of a product can have a fairly large impact on the success or failure of a product. Obviously if a customer's perception is good, then sales for the product will more like than not have a positive profile. While on the other hand, if a customer's perception of a product is bad, then it is more likely that the product will have a negative profit and ultimately result in failure.
One product that flopped due the negative perception customer's had is that of "Clear Coke". No one really remembered the product that well because it was such a failure.
When a consumer pictures coke, they have an image set in mind. Maybe a red label, a syrupy smell, and of course, that dark brown coloring to the cola. When the Coca-Cola Company decided to promote a "Clear Coke", it obviously caught consumers off guard. Sprite, 7-UP, and Sierra Mist are those drinks that are suppose to be clear, and lemon/lime fresh, not cola.
Cola is meant to be dark, clearly. If it was meant to be anything other, then it would still be on the shelf. Would you ever want to drink a clear cola?
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